Willyerd, K., & Mistick, B. (2016). Stretch:
How to future-proof yourself for tomorrow's workplace.
Hoboken, NJ: John Wiley & Sons, Inc. 272 pp.
As language program administrators, we are on the frontlines of
disruptive changes in the field of ESL/EFL. Learners can sign up for
live, one-on-one online sessions with native speakers at a fraction of
the cost of brick-and-mortar programs. In our classrooms,
transparencies, VHS, and cassette tapes are distant memories. Even on
the business end, we navigate our international partnerships remotely.
Identifying change is relatively easy, but understanding the ripple
effect these changes will have on our profession is more complicated.
The authors of Stretch weave together
narrative and research to create a picture of tomorrow's workforce by
mapping out five key practices for the individual to keep him- or
herself at the forefront of change. These practices underscore what the
authors term the stretch imperative. Self-assessments
and recommendations are built into each chapter, giving the reader
hands-on tools to work through the material. The majority of chapters
conclude with a section titled What Organizations and Managers
Can Do, a message outlining strategies that leaders can use to
help grow themselves, their employees, and, by extension, their
organizations.
There are five parts to the stretch imperative. Each is
described briefly below, with emphasis placed on the key takeaways for
leadership.
Part 1 is an introduction to the stretch imperative based on
several megatrends. The megatrends will not be new to the reader, and
include the following: globalization, demographic shifts, big data, new
technologies, climate change, redefined jobs, and complexity. The
section on redefined jobs will resonate with those from the ESL/EFL
field, as it highlights an increase in contractual work with a
corresponding decrease in long-term (i.e., tenure-track) positions in
order to defray costs associated with fringe benefits. The critical
message in Part 1 is that every employee has a “sell-by date,” a point
at which skills are outdated, if one is not proactive in anticipating
the future needs of an industry.
Part 2 of the stretch imperative emphasizes that each
individual is on his or her own when it comes to managing a career and
professional development. This includes predicting one's sell-by date in
terms of outdated, outsourced, and/or mechanized skills. Employees must
be able to follow the signs of the megatrends in an industry and
respond accordingly by learning on the job and being open to change.
Leaders can integrate several strategies to help with ongoing
professional development, to include openly discussing what excellence
looks like in detail, providing opportunities for on-demand learning,
and curating learning options. As an example of the latter, many large
employers offer access to subscription-based online training programs,
such as Lynda.com, but thousands of training options make it challenging
for the individual to take advantage of these resources.
Part 3 continues with implications related to an increase in
contractual work, chiefly that everyone will need employment options and
opportunities to grow skills. Options come through deliberate and
strategic networking. While networking's value is not new, the authors
go into specific strategies one can use to cultivate a robust network,
giving fresh perspective on the pros and cons of using personal and
professional networks when seeking out new opportunities. Leaders can
foster networking by sponsoring communities of practice and organizing
teams of individuals with a diverse range of experiences. One interesting concept was reverse-mentorship, in which novices mentor experienced employees on new trends, approaches, and practices. Reverse-mentorship is especially beneficial for those who have been in a field longer than ten years, or in an area where there is rapid change. Fostering relationships with novices forces us to test assumptions and check biases. In terms of helping employees gain experience,
leaders can foster a culture of continual growth by rewarding those who
volunteer for new projects and take on new risks through the annual
evaluation process. If an activity is measured, there is implied value
and that implied value will motivate action.
Part 4 looks at the long-game of one’s career. The authors note
that the average person will have 11 employers by the time he or she
retires. Resilience and grit are required in the face of industry
upheavals and inevitable transitions. Those who embrace these traits
will be able to bounce forward and respond proactively. Organizations
can help foster these character traits by shifting the focus from
employment to employability and supporting skill enhancement.
Part 5 concludes with 10 predictions about the future
workforce, along with the top 10 capabilities for tomorrow. The authors
predict that an individual must develop deep expertise in a given
subject. Knowledge workers who are subject-matter experts and maintain
their expertise will always be able to find employment. Completing a
degree does not make one an expert, but rather produces a novice.
Expertise comes with experience and growth projects. Some experiences
and projects can accelerate growth and some will stagnate growth. Other
critical skills emphasized include: leadership, an entrepreneurial
spirit, creativity, soft skills, and the ability to stretch.
In sum, the authors provide a detailed picture through an
accessible narrative of how the relationships among jobs, employers, and
employees will shift in the coming decades in response to industry
disruptions. The message and corresponding strategies are on-point for
program administrators dealing with the current fluctuations in parts of
the ESL industry. Additionally, for those involved with
teacher-training programs, Stretch would serve as a
valuable reference when it comes to framing the importance of
up-skilling over the course of a career.
Erin
N. O’Reilly is the director of the Intensive English Institute
at the University of Illinois at Urbana-Champaign. |