November 2016
ARTICLES
REIMAGINING PROGRAM EVALUATION THROUGH APPRECIATIVE INQUIRY: MOVING BEYOND THE NEGATIVE
Elsie Paredes, & Pamela Smart-Smith, Virginia Tech Language and Culture Institute, Blacksburg, Virginia, USA


Elsie Paredes


Pamela Smart-Smith

Education program evaluations are often fraught with contention and negativity. Attempts at evaluating or analyzing practices can be seen as an attack on existing staff and current systems. In the same vein, for the people involved in these evaluations there can be a propensity to turn what is meant to be a generative and productive process into one focused solely on the problems, deficits, and dysfunctions in the educational organization. Reviews and focus groups become mired in what is and what should be rather than in transformation and what could be. According to Hammond (1998), the traditional approach to change is to look for the problem, do a diagnosis, and find a solution. The primary focus is on what is wrong or broken; because we look for problems, we find them. By paying attention to problems, we emphasize and amplify them. Appreciative Inquiry (AI) suggests that we look for what works in an organization. AI provided us a positive way to view our current system and to help interrupt the negative spiral that we perceived was occurring during the annual review process. In an attempt to change the focus and the tone of our evaluation process, we decided to try a different approach. What follows is a brief discussion of our program and how we implemented AI during the annual review process.

Our intensive English program is a midsized program, Commission on English Language Accreditation (CEA) accredited, with more than 30 years of experience providing academic English preparation to international students. Our faculty is mostly composed of eight full-time instructors and a few adjunct instructors. There are four administrators involved in our IEP’s management: the IEP director, the assistant director for academics, the assistant director for faculty development, and the testing and assessment coordinator. We perform an annual review of operations (ARO) as part of our regular program planning and review cycle. Both adjunct and full-time faculty actively participate in this process, and they all have an opportunity to provide input and feedback on several areas, such as curriculum, assessment, student achievement, student services, mission, faculty, facilities and equipment/supplies, and administrative and student complaints. This process helps the administration get a better understanding of what is working and what is not and what can be done to improve. Unfortunately, this process can quickly turn into a spiral of negativity and a deficit approach, as we had sometimes experienced through the years. The focus groups were not particularly focused and targeted problems without ever coming to a clear consensus on the possible solutions. We began to research other ways of rethinking how we looked at organizational problems.

AI, originally developed by Cooperrider (2008), is a “proven paradigm for accelerating organizational learning and transformation” (p. 40). AI provides a way in which evaluators can stop the negative spiral and generate new and positive ideas. It focuses on appreciating what is and seeks to move to what could be by using the process of personal or intraorganizational narrative and inquiry. As a process, it begins by identifying the “positive core and connecting to it in ways that heighten energy, sharpen vision, and inspire action for change” (Cockell & McArthur-Blair, 2012, p. 13). Since AI was first developed, there have been many different iterations and applications to different public and private sector fields. After careful research, we chose the model developed by Hammond (2013) upon which to base our own implementation. Hammond’s model lists five stages of the process, which are outlined in Figure 1.

Figure 1. 5-D model visual and explanation. Hammond (1998).

A brief definition of the five stages is as follows:

  • Define: consists of clarifying the direction the key intention for the evolution of the team or organization. Instead of asking, “What is the problem to be solved?”, the key questions are “What do we want more of? What is our best aspiration?”

  • Discover: enables us to operate from the assumption that what we want more of already exists in the system.

  • Dream: enables us to create an embodied representation of the desired state.

  • Design: invites us to create the overall architecture of the desired state and to determine which aspects are the most important to implement change.

  • Deliver: enables us to choose the actions to move toward the future in the most sustainable way.

The implementation of AI at our institute took place when we conducted our program’s ARO. Data were collected by the three IEP sites in two ways: surveys and focus groups. Using SurveyMonkey, an online survey was created by members of the Joint Curriculum Committee based on the revised and edited questions of the previous year’s ARO. Instructors were asked to complete the anonymous online survey. Once the survey process was completed, the sites met individually to code the data and to identify key areas for further exploration by the instructors. Using the questions and results, focus groups led by full-time faculty were conducted during a staff meeting. Though it would have been ideal to have outside moderators and note-takers for the focus groups, we faced monetary and time constraints that made having outside leaders not feasible. Instead, we provided training to both the moderators and the note-takers explaining the philosophy, process, and application of AI during the focus groups. We made sure that they were comfortable with the new paradigm required. Moderators were given tactics to help refocus discussions if needed. In the focus groups, instructors were given areas to discuss (mission; curriculum; student achievement; faculty; facilities, equipment, and supplies; administrative issues; and student complaints). The sessions lasted approximately 2 hours. Each group recorded its responses in a written format. The groups reconvened into one large group to share their results, provide additional feedback, and ensure that there was a general consensus for the prioritized items. All notes were then sent out a few days later to the focus groups for member checking. The minutes were then provided to the associate and assistant directors for compilation and analysis. Once all the data were collected and analyzed, the IEP academics team met with the Joint Curriculum Committee to discuss any common themes among the three sites. An implementation plan and timeline was also created and shared.

Overall, the implementation of AI in the focus groups was a positive experience. Faculty and staff that took part in the ARO shared that, compared to our previous program evaluation method, AI gave them more of an opportunity to discuss common concerns in an open manner, gave them a better perspective and focus, and provided a more constructive and positive environment. The participants felt that it would be good to continue and refine that process for future focus groups. As part of the process, we also conducted an anonymous exit survey. Comments included: “More constructive good ideas were brought up”; “Focus is the key word. We have a chance to put things in perspective”; and “It is very helpful to start with what works.” Suggestions for next time were to allow the instructors to see the entire survey as they had in the past to help improve transparency. This change was made in subsequent years as a result of instructor feedback.

The process of AI does require more intentionality than most traditional program review methods in how questions and discussions are framed. Being able to ask effective questions helps participants not only to focus on the positive, but to think critically about what could be improved. The purpose of AI is not to view everything through proverbial rose-colored glasses, but to build upon what works. While AI does take more time to set up and implement, the approach engages participants to critically analyze and innovate new solutions rather than remain mired in a pool of negative thought. As a result of our trial with AI, we have decided not only to implement the process in focus groups, but to also apply AI in other areas dealing with faculty input, feedback, and development. Overall, AI helped with instructor buy-in, helped generate new ideas, and made the annual review process less painful and less fraught with negativity.

References

Cockell, J., & McArthur-Blair, J. (2012). Appreciative Inquiry in higher education: A transformative force. Hoboken, NJ: Wiley.

Cooperrider, D. (2008). The Appreciative Inquiry handbook: For leaders of change. Oakland, CA: Berrett-Koehler.

Hammond, S. (1998). The thin book of Appreciative Inquiry (2nd ed.). Bend, OR: Thin Book Publishing Company.

Hammond, S. 2013 (3rd ed.). The Thin Book of Appreciative Inquiry: Bend, OR: Thin Book Publishing Company.


Elsie Paredes is the IEP director and associate director at the Virginia Tech Language and Culture Institute, where she directs and manages the intensive English program.

Pamela Smart-Smith is the assistant director for academics at the Language and Culture Institute at Virginia Tech. She is currently working on a PhD at Virginia Tech with a focus on ESL and multicultural education.