March 2013
FEATURED ARTICLES
Video Production, the Visual Language, and Language Learning
Armin Hottmann, Kulturring in Berlin e.V., Germany

Just about a year ago Google’s YouTube announced its first day with four billion video views. This phenomenal number not only indicates the success Google has had with the acquisition of the video portal but also shows that online videos have become very popular and have overtaken traditional television stations globally. It also shows that video has become a main stream of modern communication. Continually we are moving away from the written word and developing the visual language (with still and moving image). And even more, we are all acquiring and developing a new global visual language without the knowledge of specific words.

We ourselves have been fascinated by the productive use of video in education for more than 20 years now. Not only with the creative side of producing short clips and programmes but especially with the learning potential of video production to support media literacy. We see ourselves as video educators and not video producers. By this we mean that the end goal of video production is not a professional film but that the learners have become more critical in their use and reflection of media images. The use of video production is normally a motivating exercise for them and an ideal moment to explore the design and meaning of media texts. There is so much need for this to become part of formal (and informal) education.

Our video work has always been connected across the curriculum, and over the years we have done a lot of work in the language classroom. Ideas there were based on using video production either to raise the awareness of languages in Europe or to support the learning of a foreign language. Technology and sharing options get continually cheaper and more accessible. Every modern smartphone has a video camera built in and almost every still camera has a video option. There are also many more (mainly free) options to edit video footage—from the classic Movie Maker and iMovie to simple options to edit video material online such as WeVideo or YouTube’s online video editor.

However, video production is not about technology, but rather needs an educational concept. It is most important that the teacher has an idea why he or she wants to use video. Otherwise it can quickly become a technical exercise. Here is what I think are the six most important guidelines for language teachers who want to get started with video production:

  • Keep it simple (start with the most basic ideas, especially if you have little experience with video production, such as simply recording video clips and watching and discussing them).
  • Hand over the production to the students (the teacher doesn’t need to be the video expert but should concentrate on the pedagogical goals).
  • Rely on teamwork (which also better supports the development of media literacy skills).
  • Include homework (so the learners have more time to work on their productions, particularly when lesson time is restricted).
  • Get permission from the parents beforehand (in written form to avoid problems afterwards).
  • Observe copyright (and don’t use any commercial images, videos, or music to avoid possible problems and legal issues at the end).

Video offers wonderful extensions to the language classroom, and I have included further links of what we have developed over the years in European projects below. These include concepts for how primary school children can use video to present their own languages (Speech Bubbles); guidelines for foreign language teachers to use photo stories, video words, and news (DIVIS); how video can connect with drama and other creative approaches (Crealle); and projects in which video supports young people in the creation of popular music videos (PopuLLar). There is also a range of ongoing training possibilities in European Comenius/Grundtvig courses as well as free online courses which we offer once or twice a year.

Video is also a wonderful medium for connecting with learners in other cultures and countries. And it is fascinating to observe where the visual language can communicate so much without fully knowing the language of the partners.

The Viducate network would be happy to get in touch with you, hear from your experiences with video and language learning, or meet you at one of our training sessions.

Useful Resources Related to Video Production and Language Learning

Useful Resources Related to Video Education

Connect with us


Armin Hottmann is a media educator, teacher trainer, video producer, and European project coordinator. He is currently setting up the first film and media studies programme in Ethiopia.