Tracey McGee, Illinois Institute of Technology, Chicago, Illinois, USA
Lleij Schwartz, Southern New Hampshire University, Manchester, New Hampshire, USA

Amy Cook, Saginaw Valley State University, Michigan, USA

Jennifer Wingate, South Dakota State University, Brookings, South Dakota, USA
Nadine Baladi, The Parliament Group, California, USA

For decades, we’ve been recruiting ESL students to our programs by sharing the highlights of our campus and the unique immersive experience students will get if they choose “us.” In this world of online programming, how can we differentiate ourselves from competitor online intensive English programs? This article summarizes best practices to do so. Read More