4 Important Elements of Effective Email Writing
by Nguyen Doan Hanh Nguyen

When it comes to email writing, a common perception
among students is that they already know how to form an email: subject line,
greeting, message, and signature. It seems easy! Though this can be true, what
they often don’t know is how to form an effective email
integrating the most important elements of email writing, which I call the 4
Cs: Consider, Clarify, Cut, and Complete. In this article I cover the 4 Cs and
provide some classroom activities to help students practice them.
1. Consider
Before writing an email, students should always
consider the audience and why they would want to read the email. Students can
do so by answering these questions:
- Who is the audience?
- What is their role?
- How much do they know?
- What do they need to know?
Practice Activity
Answering these questions will help lead to the
first language input in the class: signaling intention (e.g., requesting,
informing, giving bad news, asking for clarification). Some activities for this
language input could be:
-
Students match different phrases with suitable
intentions.
-
Students rearrange different chunks of a phrase
to make it meaningful.
-
Students come up with different phrases to signal
assigned intentions.
-
Students read an email and identify which
intention is missing. Then, students write an appropriate phrase into each
gap.
Consider also means using
positive language and writing in an affirmative way. Students should avoid
using negatives, such as not, as fast readers might skip
such words and misunderstand the email.
Practice Activity
Have students practice converting negative
sentences into affirmative ones. For example:
-
“The meeting will not start on time.” ➔ “The
meeting will start late.”
-
“She doesn’t have enough information to make the
decision.” ➔ “She needs more information to make the decision.”
-
“Your order will not be delivered by May 27th.” ➔
______________________
2. Clarify
Clarify means providing
relevant supporting details and clear next steps.
Practice Activity
Prepare paragraphs of information, and have
students break it into bite-sized chunks using tables, graphs, bullet points,
and highlights.
Another important part of clarify is making students aware of the importance of pronouns
to indicate who will do what.
Practice Activity
Have students practice changing passive sentences
to active voice, using specific pronouns:
-
“Advice is available from…” ➔ “You can get advice
from…”
-
“The new system was developed” ➔ “Our staff
developed the new system.”
-
“Participants must be aware that…” ➔
______________________
Note: There are some occasions when passive voice
would be more appropriate, depending on the emphasis, such as in “Our company
was rated as the top customer service organization this year.” Here, passive
voice works because we want to emphasize “our company” rather than who is doing
the rating.
3. Cut
The third C is cut: Be concise.
Delete extraneous information, elaborate language, and long sentences. In other
words, only include necessary information and use simple words and short
sentences. This skill needs a lot of practice, because students tend to use
their academic writing style in emails, which often makes the email too lengthy
and full of jargon.
Practice Activities
Have students revise their own old emails for these
activities, or find some for them on the internet. For each email, choose one
of the following aspects of concision for students to focus on:
-
Avoiding lengthy phrases. For example:
-
Detecting redundant words and cutting them. For
example:
-
advance planning
-
past experience
-
cheap price
-
basic fundamental
-
Detecting and avoiding nominalization (nouns or
noun phrases). Too many nominalizations make writing dull and obscure the real
meaning of a sentence. For example:
-
“We ensured the motivation of staff with the
introduction of the PD program.” ➔ “We motivated staff by introducing the PD
program.”
-
“It has come to my attention that…” ➔ “I’ve
noticed that…”
-
“We will conduct an investigation regarding this
issue.” ➔ ______________________
4. Complete
The last C is complete: Make
sure the readers have all the information required. This is the time when
students ensure that they have covered all facts required by the audience for
next steps, that any argument they’ve made is structurally consistent and
logically cohesive, and that there are no noticeable language mistakes.
Practice Activities
Again, have students use some of their old emails
for this activity, or find some on the internet. Direct students to check for
and fix some grammatical mistakes that are common for English language
students, such as:
- those related to main verbs (e.g., subject-verb
agreement, verb tense, parallel structure)
- those related to sentences (e.g., run-ons,
fragments, independent clauses with two main verbs)
- singular/plural nouns
- prepositions
- punctuation
I hope that the 4 Cs, along with these suggested
activities, will help you organize effective email writing activities for your
English learners.
Nguyen Doan Hanh
Nguyen is pursuing an MEd in international
education policy and management at Vanderbilt University under the Fulbright
scholarship program. She has been working on various research projects, at both
national and international levels, in the field of program evaluation and curriculum
design. Nguyen has 5 years of ESL teaching experience in Vietnam and Hong
Kong.
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